The First Behavioural Science Labs For The New Era of Influence
Tech, Entertainment, Culture and Commerce
Founder note
So… now is the time. We’ve built the first behavioural science labs for brands, platforms and companies at the intersection of tech, entertainment, culture and commerce, to help them thrive in a constantly shifting landscape.
Before we dive in, a moment of gratitude.
This is dedicated to two senior media leaders whose trust and relentless ambition pushed the boundaries of what this industry can be. Your belief sparked Mindscope: the first behavioural science consultancy purpose-built for this world.
Lea Karam - Multi-Award-Winning Behavioural Scientist and Founder of Mindscope
Alex Mahon, CEO, Channel 4
“In a world overloaded with guesswork and noise, Lea cuts through with clarity and precision. She has always been fearless about questioning norms. With Mindscope she is building something genuinely original: a place where behavioural science is applied to the collision of culture, media and technology. It’s a sharp, necessary intervention for our industry, and I can’t wait to see the impact.”
Dan McGolpin, Director of BBC iPlayer and TV Channels
“Lea Karam is one of the most insightful thinkers I know on understanding audience behaviour in this age of immense technological change and digital innovation.”
Who We Are
Mindscope is an award-winning behavioural science consultancy founded by multi-award-winning behavioural scientist and consumer behaviour pioneer Lea Karam.
Stemming from a need and necessity in the market to understand emerging behaviours deeply and grow accordingly, we designed the first behavioural science labs for brands, platforms and companies across tech, entertainment, culture and commerce; born to bridge the gap between human psychology and media innovation.
Our leadership and footprint put us in an unmatched position of solutions and skill, as we naturally emerged from Lea’s reputation as the mastermind behind the most loved and favoured brands and platforms by audiences today, her industry predictions coupled with exponential demand, and her unique ability to build foresight, systems, teams and strategies that predict and decode human behaviours in this dynamic era of influence.
At our core, we replace assumptions with behavioural data. This reveals counterintuitive opportunities others miss and strategies that unlock unprecedented business results and behavioural change.
Hear From: Max Fellows, Mindscope’s Strategic Partner and Non-Executive Director.
“As we embark on a new era within the attention economy, understanding the patterns and trends influencing human behaviour and audience psychology will be the differentiating factor between brands that succeed, and those that don’t. Mindscope is at the very forefront of the behaviours that shape and shake technology, entertainment, culture and commerce; helping pioneer success after success for tomorrow’s best brands.”
Behavioural Science is critical for success in this moving landscape. A quick snapshot of averages and stats that are only expected to grow further.
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Increase in Brand Recall
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Willingness of Price Premium
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Growth of Content Engagement
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Decrease in customer acquisition cost (CAC)
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Boost in Consumer Retention
Mindscope purpose-built four dedicated behavioural labs
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TECHNOLOGY LAB
Explores how emerging technologies influence human behaviour, enabling brands to stay ahead in a rapidly evolving digital landscape.
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ENTERTAINMENT LAB
Analyses how audiences engage with stories, screens and sound to guide brands in building meaningful human experiences.
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CULTURE LAB
Deciphers the drivers and complexities of contemporary culture, assisting brands in connecting culturally with human truths.
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COMMERCE LAB
Investigates evolving consumer behaviours and retail innovations to provide brands with a competitive edge in dynamic marketplaces.
What are some core shifts?
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What are some core shifts? *
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Technology is evolving at a rapid pace. Whilst digital adoption is rising, distinctiveness is decreasing; and influence will be redefined by the platforms that embrace human understanding and the power of Technology for (re)connection, rather than further disconnection.
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Brands are turning into entertainment hubs, and entertainment hubs are turning into brands. The line between Marketing and Entertainment is blurring, and human experiences are craved to drive shared meaning. The Experience Economy is surging in that quest for connection.
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You hear a lot about Culture. Because Culture is more important than ever to connect humans to your purpose and footprint. Ranging from CEOs to artists, the commonality that puts their brand ahead is cultural advantage, and that can only be shaped with a human science that goes beyond trends.
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Brands, commerce and retail are evolving massively in response to this environment. From AR to e-commerce and retail media networks, understanding purchase behaviours and connecting brands and people in an ever-dynamic landscape is a rare advantage.
For these labs, Mindscope offers three uniquely designed flagship solutions, anchored in psychology and behavioural data
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Human Foresight
We are pre-insight catalysts and thought leaders; we connect labs and spot hidden, emerging shifts before they go mainstream.
‘‘PROVIDING YOU WITH AUDIENCE BEHAVIOURS AND FUTURES TO APPLY BEFORE THEY EMERGE”
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Strategic Planning
We challenge old models, replace them, and pioneer modern strategic planning rooted in behaviours, not assumptions.
‘‘EQUIPPING YOU WITH PLANS BASED ON WHAT PEOPLE ACTUALLY DO, NOT WHAT BRANDS ASSUME”
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Cultural Coding
We shape the cultural pioneers of tomorrow with science and embed cultural meaning, relevance and influence into your future.
“DEVELOPING YOUR SCIENTIFIC CULTURAL NORTH STAR THAT OTHERS WILL INHERENTLY FOLLOW”
Learn about our solutions
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Beyond Insight, our deep pulse on people enables Foresight. We unleash powerful behavioural mapping to develop human foresight that transforms your business and makes you a first-mover. We embed human intelligence with AI, and science with innovation, to identify your audiences and develop ‘pre-insights’ that have not hit the market yet, and that grow your advocacy. This keeps you ahead of the curve with cutting-edge analyses, audience reports and implementation.
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Strategy models still assume people want to be 'targeted', and only factor in passive consumption, demographic factors, myths, and explicitly stated needs, motivations and habits. We replace assumptions with behavioural data, and develop comms plans, marketing strategies, user journeys, products and engagement frameworks that reveal counterintuitive opportunities others miss, and unlock moves that surprise and propel growth.
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We believe that culture applied as a practice across the media landscape is a required and groundbreaking driver of success. As trends multiply, Behavioural science takes you beyond just ‘jumping on culture’. It means evaluating your ‘north star’ and creating your own blueprint. Human science understands how culture evolves, and what really motivates brand identity, engagement and influence; dissecting subcultures, multi-media experiences and brand purpose.
Case Studies Snapshot
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Human Foresight
We predicted the rise and growth of Experience Economy audiences well before Sadiq Khan’s London Growth Plan. This enabled our clients to shift from static approaches to experiential formats as first-movers. For example, by uniquely identifying four high-value audiences for one of these clients, their audience motivations, expected brand tone and presence, formats, barriers and emerging profile, our ecommerce client boosted revenue growth by 25% in a quarter and grew their intimacy and advocacy brand metrics whilst also experiencing more efficient targeting with 38% lower acquisition costs.
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Strategic Planning
The joy of discovery is lost when overwhelmed with options. But discovery is essential, and it needs human design to bypass the ‘sea of sameness’. This is exactly why viewers struggled to find relevant content within the vast library of our streaming client. By challenging traditional engagement frameworks, we redesigned their recommendation algorithm based on peer influence patterns and boosted short to long form journeys, resulting in 173% increase in Gen Z viewers within three months, 40% longer session times and 82% more content discovered through a social recommendations ‘loop’.
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Cultural Coding
We created a cultural code called “Mood signal” to (re)connect a big tech client with its fashion base. By dissecting and developing around the behavioural pain-points, motivations and realities of fashion creators and advocates, we launched an in-app, creator-led fashion emotional barometer, where cultural futures and fashion moods were shared and set by the community. This intervention enacted significant behavioural change; from fostering community inclusivity, gamification and integration to owning a distinctive and outwards cultural advantage with a 127% engagement increase.
Bespoke Advisory
Beyond our flagship solutions, we also offer bespoke support. Drop us a line for bespoke needs, requests, questions and challenges so we can help you tackle them.
Our work spans across leading and emerging brands and platforms.
A recent snapshot from each lab.
Our Ethos centres on harnessing the power of behavioural science to forge genuine, human-centric connections between brands and their audiences in a rapidly evolving landscape where understanding is now the only way to get ahead.
The core challenge we help answer? Humans have lost true connection. Our core value? (Re)connecting brands and platforms with people to create a lasting human, social and commercial impact.
Our Founder, Lea Karam,
and Mindscope’s Ethos
See you soon at SXSW London
At the forefront of innovation, we redefine what's possible in our world. We speak, disrupt, provoke and develop cutting-edge strategies with visionary foresight to propel us, and the industry, into the future.
Our expertise breaks conventional boundaries, ensuring your success and visibility in an ever-evolving landscape. Because we don’t just scan culture, we live it. And we bring you with us to the forefront.
So… now is the time. We are proud to be the first behavioural science labs for the new era of influence; to help brands, platforms and companies thrive in changing landscape and support the intersection of tech, entertainment, culture and commerce.
We move brands, platforms and business landscapes with our industry-acclaimed scientific leadership.
Lea Karam with Channel 4 CEO Alex Mahon and Snapchat President Ronan Harris discussing '“Is there too much to watch?” at the Royal Television Society Cambridge Convention.
